049: Why choose a brick and mortar? Business owner Amelia Freeman-Lynde talks handcraft and Freeman’s Creative

How do crafters take an interest and turn it into a business? Amelia Freeman-Lynde is the owner of Freeman’s Creative, a new shop in Durham, NC offering handcraft  supplies, creative classes, and gathering space for Durham’s creative community. Amelia has worked  as a theatrical propmaker, stagehand, restaurant manager, and handcraft instructor, and is thrilled to  have the opportunity to share her love of making with friends, neighbors, and customers.

For more information on Freeman’s Creative’s classes, products, and more be sure to visit freemanscreative.com

This episode is brought to you by the Soapboxers, the official patrons of the Artist Soapbox. If you like these episodes and want more, get on the Soapbox! This episode was recorded at Shadowbox studio. Artist Soapbox theme music by Bart Matthews.

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Time break-down:

[0:00] Episode Intro. Amelia Freeman-Lynde’s bio and about Freeman’s Creative.

[2:24] The transition from interest to creating a business

[3:56] Why a brick and mortar vs. an online store?

[7:07] Classes at Freeman’s Creative – makers of all generations, including those who didn’t learn these skills in school. Working against “the coolness of convenience” to teach and rejuvenate an interest in knitting and handcraft.

[9:59] Why are people returning to learning hand craft? Understanding what goes into manufacturing the products we consume.

[14:56] Sustainability in our manufacturing process. Consideration for those making our products and the environment

[16:35] The intentional choice of naming Freeman’s Creative

[20:26] The biggest discoveries Amelia has made over that last two years, gearing up for and opening her business, and going into year two.

[25:24] Amelia talks about the mindset shift from the research and development phase to actually launching her business.

[28:11] Amelia’s main creative project: the business

[30:20] What is indigo dye?

[32:18] Amelia describes what it’s like in Lakewood and the Reused Arts District. What she wants to see in Durham for her business.

[37:01] Looking ahead to Freeman’s Creative’s second year

[40:13] Amelia’s closing thoughts, thanks and sign off


  • People are craving contact with other creators and makers
  • Creativity is a life skill
  • Making increases feeling of competence
  • Mindset shift: From passive consumer, to creator and problem solver
  • If you don’t get to a point where you “just start it”, it’s never going to happen

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Quotes by Amelia Freeman-Lynde

“I really do believe and hope that making things encourages a mindset shift in people where you kind of shift from thinking of yourself as a passive consumer to really a creator and a problem solver.”

“At a certain point you have to start. If you want to open a business, you can research as much as you want, you want to be certain level of prepared and ready, but at a certain point you just have to do it.”


Artist Soapbox

Artist Soapbox is a platform for original scripted audio fiction and an opportunity for artists to discuss their creative work in their own voices. We do this through our interview podcast, our blog, live events, and original audio dramas.

Artist Soapbox is an anti-racist organization. We believe Black Lives Matter. In addition, as a podcast production company, ASBX has signed the Equality in Audio Pact on Broccoli Content.

Artist Soapbox is more than just a podcast.

We lead writers groups, accountability support, workshops, and events. We produce and create audio dramas too! Listen to the Master BuilderThe New Colossus Audio Drama, Jesus Pancake, Declaration of Love, Food for Thought, and ASBX Shorts. Stay tuned to hear about more projects written by the Soapbox Audio Collective Writers’ Group.

Audio Dramas

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Jesus Pancake

Jesus Pancake is the newest scripted audio fiction series from Artist Soapbox. Nine episodes of zany dark comedy.


The New Colossus

The New Colossus Audio Drama is a totally unhinged dark comedy reboot of Anton Chekhov’s classic play, THE SEAGULL.


Master Builder

This audio drama was adapted from Tamara’s 2018 stage play produced by Little Green Pig Theatrical Concern and inspired by Henrick Ibsen’s classic, The Master Builder published in 1892.


Declaration of Love

Co-producers Aurelia Belfield and Tamara Kissane of Artist Soapbox commissioned eleven NC playwrights to craft short audio scenes based on the prompt “Declaration of Love.”


Food for Thought

Three pilot episodes of new scripted audio fiction series inspired by the prompt Food for Thought.


ASBX Shorts

ASBX Shorts are six short audio fiction pieces created and produced by North Carolina artists. Artist Soapbox Shorts were specifically contributed by the artists to aid in fundraising and to get everyone excited about Jesus Pancake, our new audio fiction series in development.

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