061: The impact of fashion. Designer Dara Page crafts art to wear with intention.

Fashion designer Dara Page describes the impulse to launch her company Haus Page, what inspires her fashion design and collections, and how she gives back to her community. Haus Page is the brainchild of award-winning luxury tomboy designers Dara and Nash Page. They’re a husband-and-wife team that met at NC State and have carried their love of the craft forward with small batch, sustainable designs created in Raleigh, NC, and sourced in the Carolinas.

Note: Be on the lookout for the spring collection from Haus Page. The name of the collection is SUCCESS. You can hear Dara talk about it on her YouTube channel. Pretty inspiring, yes?

Dara Page grew up in the fashion apparel industry. Her family ran a specialty luxury womenswear store chain called Brownhills and remains connected to the apparel trade. In the past two decades she’s combined working for luxury high-end shops like Hertzberg Furs, Stitch Golf, and Techshop RDU with larger retail giants such as JC Penney, Belks, Stein Mart, Lc Industries, and the NFL. She now works as a fashion designer for Haus Page. You can find her most days creating new items or helping supervise small curated batches of high-end pieces inspired by Carolina masters. Her taste is a mix of contemporary ready-to-wear and unique art-to-wear pieces. She believes in creating and curating beautiful clothing people will feel good about wearing.

Check out Haus Page’s website here: www.hauspage.com

Dara’s youtube channel: https://www.youtube.com/user/darahauspage

This episode is brought to you by the Soapboxers, the official patrons of the Artist Soapbox. If you like these episodes and want more, get on the Soapbox! This episode was recorded at the ASBX home studio. Artist Soapbox theme music by Bart Matthews.

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Time break-down:

[0:00] Episode intro and Dara’s bio.

[1:59] The experiences that inspired Dara to start Haus Page

[4:03] Five years in, how has Haus Page evolved as a company?

[5:13] Dara talks about taking the leap into creating her own company and the challenges along the way

[9:09] The aesthetic for Haus Page is “luxury tomboy”. What does that look like?

[11:18] Dara tells us what she is most proudest of

[13:12] What is sustainable fashion and how does Haus Page approach it?

[17:38] Where would Dara like Haus Page to go in the future?

[20:29] Why is giving back so important to Dara?

[25:40] Dara’s design inspirations

[27:44] “Women are Heroes”- Dara tells us about her collection

[32:16] How did the collection actually get into stores?

[33:53] The subject of selling

[35:32] Dara gives us a glimpse into her Spring collection and upcoming fashion trends

[38:02] How do people find Dara’s clothing? (Listen up, fellow designers!)

[41:33] What’s a major misconception about the work?

[42:26] Dara’s advice to her past self.

[44:07] Thanks and sign-off

Artist Soapbox podcast is a listener supported podcast. If you listen, please support the podcast by sharing episodes with friends and contributing via our Patreon campaign.

If you have feedback, questions, suggestions, please email artistsoapbox@gmail.com. FEEDBACK IS EVERYTHING TO ASBX.

Quotes:

  • You make 100 designs and 99 of them don’t work, but the ones that do, they grow
  • The [designs] that are meaningful, that do well, are the ones that reach across the table and talk to somebody else.
  • Fashion touches you, physically touches you. You wear it for long periods of time, maybe years. I feel like that’s a very personal  and very deep art experience. It’s art to wear.

Artist Soapbox

Artist Soapbox is a platform for original scripted audio fiction and an opportunity for artists to discuss their creative work in their own voices. We do this through our interview podcast, our blog, and original audio dramas.

Artist Soapbox is an anti-racist organization. We believe Black Lives Matter. In addition, as a podcast production company, ASBX has signed the Equality in Audio Pact on Broccoli Content.

Artist Soapbox is more than just a podcast.

We lead writers groups, accountability support, workshops, and events. We produce and create audio dramas too! Listen to the Master BuilderThe New Colossus Audio Drama, Jesus Pancake, Declaration of Love, and ASBX Shorts. Stay tuned to hear about more projects written by the Soapbox Audio Collective Writers’ Group.

Audio Dramas

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Jesus Pancake

Jesus Pancake is the newest scripted audio fiction series from Artist Soapbox. Nine episodes of zany dark comedy.

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The New Colossus

The New Colossus Audio Drama is a totally unhinged dark comedy reboot of Anton Chekhov’s classic play, THE SEAGULL.

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Master Builder

This audio drama was adapted from Tamara’s 2018 stage play produced by Little Green Pig Theatrical Concern and inspired by Henrick Ibsen’s classic, The Master Builder published in 1892.

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Declaration of Love

Co-producers Aurelia Belfield and Tamara Kissane of Artist Soapbox commissioned eleven NC playwrights to craft short audio scenes based on the prompt “Declaration of Love.”

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ASBX Shorts

ASBX Shorts are six short audio fiction pieces created and produced by North Carolina artists. Artist Soapbox Shorts were specifically contributed by the artists to aid in fundraising and to get everyone excited about Jesus Pancake, our new audio fiction series in development.

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