marketing

069: What’s your brand? Authenticity and archetypes with Thea Fotiu Howell, The Artist’s Concierge

Artists, what’s your brand? How do you use your brand to market your art? What does it mean to show up authentically? Do you reflect your authenticity in your art? Getting in touch with who you are benefits your work, your art, and your bottom line. Prepare to take notes during this deep and thought …

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040: How do we build audiences for our work? Playwright Allan Maule considers marketing theatre in the Triangle

How might we cultivate a larger audience across the Triangle? How do playwrights write about things that are meaningful and that will also have an audience? In this episode I’m talking with Allan Maule, a Durham-based playwright and writer with more than twelve years of writing experience for the stage and digital media. As playwrights …

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019: Photographer Erin Bell embraces life as an art-maker

Erin Bell talks with openness and honesty about her journey from a life constructed around corporate consulting to a life constructed around making art, theatre, and her new business, Bull City Photography. Erin generously shares valuable marketing tips that she picked up from her work in market research and strategic branding that can be used …

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